Video for the event:
The making of:
Traditionally sold as the night to get burnt, shit on, even dissected, Portfolio Night has perennially taken a decidedly destructive tone. For a generation of students who arguably know more about emerging mediums than those at the top of the food chain, this way of thinking isn’t just archaic, it’s irrelevant. So instead, this campaign focuses on what young creatives really mean – they feed the industry.
With the help of some of Canada's most recognizable Creative Directors (Y&R’s Israel Diaz, JWT’s Brent Choi, The Hive’s Simon Creet) and a whole lot of latex, the campaign took shape. Round, rotund, ridiculously grotesque shape.