This was the first project I ever did in advertising and I was fortunate enough to work along side great talents like Christina Yu, Basil Douglas Cowieson and Robert Sturch.

By re-imagining how traditional television ads could be used, we continued the narrative into the digital space by building a game. We then used a national out-of-home buy to further drive the masses to our digital content, making this a truly integrated campaign.

My very first project was recognized by Cannes in the Cyber Lion category.