Wood carved stamps for creative: 

Actual map pull-out of Collingwood magazine insert:

Collingwood Whisky

A whisky whose name isn’t just lip service, Collingwood is hand-crafted in Collingwood Ontario, using ingredients native to that region.

However, what truly makes it unique is the toasted Maplewood mellowing finishing process that gives it an exceptionally smooth taste. In other words no need for mixes or muddling. It's best straight-up, on the rocks, or with a splash of water. 

To communicate that to consumers, full-size maps of Collingwood were stamped with hand-carved maple wood blocks of map iconography and used as magazine inserts and OOH creative.